Tariq Hassan
Tariq Hassan
Strategic Advisory Board Member

Tariq H. Hassan is SVP, Global Brand Strategy & Marketing at Bank of America, where he also leads the Innovations & Analytics practice. Prior to this role he was the President, MENA region of Omnicom Group DAS and Vice President, MEA region of IMPACT BBDO.
He has nearly twenty years of international agency and corporate marketing experience working across diverse categories, segments and international markets helping to launch, build some the world’s most notable brands including PepsiCo, Frito Lay, Gatorade, Tropicana, Quaker, J&J, Emirates Airlines, Mars, P&G, Cadillac, Champion, Morgan Stanley, Miller Coors Brewing, P&G, Hewlett Packard, GM and Mercedes.
Prior to the Omnicom Group, Mr Hassan was responsible for HP’s Imaging & Printing division where he led a worldwide and regional marketing. Tariq began his career with D’Arcy, progressing through domestic and international assignments with Leo Burnett and FCB before joining Element79, as founding partner and CSO.
Outside of his professional career Tariq pursues his passion for education, the arts, philanthropy and community work.